Monday, December 3, 2012

LaLa Guest Spot: Mark Victor Hansen Talks Niche Blogging!

 I am so excited to present to you a blog post written just for LaLa Land readers by entrepreneur and writer, Mark Victor Hansen, co-creator of Chicken Soup for the Soul!


How to Make Your Blog a Brand in a Niche

There are many thousands of blogs and bloggers on the internet. But some of them are much more successful than others. What secrets have these bloggers incorporated into their work to be able to gain that success?

There are some things that have to be considered carefully when you want your blog to become one of the most popular in the world. First, you need to start by choosing your level of success. You need to decide how many followers you want – ten, thousand, hundred thousand or a million. This thought forms your goal and becomes the vision that drives you to do better. So, begin by dreaming.

"You’ll see the different approaches to 
blogging that they undertake
 and you will be able to choose one 
that you think you can follow
 to success."   --Mark Victor Hansen

When it comes to the practical end of attaining your goal, you need to begin by choosing the model that works best for you. Blogging, like other businesses, can be undertaken in many ways. So how do you know the different options and how do you choose the one that’s most suitable to you? I’ll answer this question by telling you a personal story. I contacted the best speaker in the world, Cavett Robert, when I had decided to take up professional speaking. At his invitation, I attended his National Speaking Association and met a number of professional speakers. I spoke to them, asked them how they’d made it in the industry and recorded my conversations. I went over these recordings later until I could recognize the model that I could take up. That’s how I chose my model and that’s how bloggers can choose theirs. Join associations dedicated to the field of blogging and talk to experienced bloggers. You’ll see the different approaches to blogging that they undertake and you will be able to choose one that you think you can follow to success.

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 The next aspect that’s as important as the model is the topic. You should avoid topics that have been done to death. Think of something new and innovative, something that’s a niche. You might equate a niche with something that caters to a small group, but the fact remains that if your blog is good, this niche can grow and you will be the brand of that niche because you were the one who made it something big. Chicken Soup for the Soul was one of the first few books that caused behavioral changes almost instantly in people, and there was a huge demand for it when people realized that they wanted that kind of inspiration. That’s what your blog can do too!

Dreaming is the first step in setting goals. Dream big and set fantastic goals that you will be inspired to work towards. Then, look for the model that suits your style and the topic that you think you can do justice to, and you’ll find yourself on the way to a successful blogging business.

"You can easily create the life you deserve."  
- Mark Victor Hansen

 The Richest Kids In America: How They Earn It, How They Spend It, How You Can Too
 teaches kids how to drive millions to their door as young entrepreneurs…
 even before they can drive!
The Richest Kids in America book is a real-world study of amazing young entrepreneurs who acted on an idea and are now living their dreams as millionaires and large business owners. In this unique rags-to-riches twist, these self-made millionaires, ranging in age from 9 – 23, will teach YOU how to act on an opportunity and fill a need to create a viable, profit-making business.
And who better to tell their stories than Mark Victor Hansen, the Co-Creator behind a single dream that became the largest publishing empire in history, Chicken Soup for the Soul?


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